Day 1: July 14 Agenda

9:30 am - 12:30 pm

Virtual Summit and Exhibit Halls Open

Room

Lobby | Brand Experience, Supplier Showcase, Association/Media halls

10:00 - 10:40 am

Promoting Diversity, Equity and Inclusion in the Cannabis Industry to Achieve Social Justice

Laws enforcing the prohibition of cannabis have unjustly harmed people of color for nearly a century. As a result, the regulated cannabis industry has a duty to advocate for legalization that effectively increases business opportunities for people of color. This panel will explore innovative solutions for promoting diversity, equity, and inclusion to achieve social justice. The panelists will also discuss barriers to achieving social justice and how elected officials can help the industry overcome them.

Panelists include:
Room

Auditorium

11:00 - 11:40 am

A Deep Dive into California Market Data

 

Looking for more than high-level data trends? Ready to crush it by getting into the Data. Deeper? Join us for a deep dive into the California market, exploring the factors behind the numbers and learning what matters most for brands and retailers when it comes to outperforming competitors. Understand the trends, the exceptions, and how to take action.

Room

Auditorium

12:00 - 12:30 pm

Sponsored Round Table - How Outdoor Advertising Can Grow Cannabis Businesses

Room

Round Tables Room

Moderator:
Ginny Deitchler, Director, Client Services, Talon
Ginny Deitchler, Director, Client Services, Talon
12:30 - 1:00 pm

Sponsored Round Table- Vape Safety & Design 

Room

Round Tables Room

Moderators:
Dave Wright, CRO, GREENTANK Technologies
Dave Wright, CRO, GREENTANK Technologies
Pete Duckett, Chief Engineer, GREENTANK Technologies
Pete Duckett, Chief Engineer, GREENTANK Technologies
1:00 - 1:30 pm

The Case of Terpenes and The Future of Effect Based Edibles

Dr. Ethan Russo and Dr. Jessica Knox will be joined by Kevin Koby, founder and Chief Science Officer of Abstrax, an industry leader in terpene extraction and custom formulation as well as Matt Morea, CEO of Velvet Dispensary and Timothy Dodd, CEO of Sweet Flower providing the retail and consumer perspective. Collectively, this esteemed group of panelists will offer viewers a compelling discussion of the technical ins and outs of what many believe will be the next critical wave of innovation in the cannabis industry.

Panelists include:
Auditorium

Auditorium

Moderator:
Mike Hennesy, Director of Innovation, Wana Brands
Mike Hennesy, Director of Innovation, Wana Brands

Day 2 | July 15 Agenda

9:30 am - 12:30 pm

Virtual Summit and Exhibit Halls Open

Room

Lobby | Brand Experience, Supplier Showcase, Association/Media halls

10:00 - 10:40 am

Tech Strategies for Customer Acquisition

Screen time and digital traffic have soared as a result of the COVID pandemic. Reaching consumers through technology and digital media strategies have become a differentiator for brands and retailers' success in the market. In this high-level panel discussion, we will explore forward-looking best practices and share real-world examples for increasing customer acquisition (and retention) using technology.

Panelists include:
Room

Auditorium

Adam Barrow, VP of Market Development, Cookies
Adam Barrow, VP of Market Development, Cookies
11:00 - 11:40 am

Resolving California's Illicit Market Dominance

California's current regulatory structure has not successfully created a path for legal sales that can improve product safety, reduce use by minors, and create an open and taxable market. An estimated 73% of sales are transactions in the shadows. Incarceration and police action is not the solution. This panel of pioneers, advocates, regulators, and policymakers will hash out needs and solutions for California to truly lead the nation in legal cannabis sales.

Panelists include:
Room

Auditorium

12:00 - 12:30 pm

Sponsored Round Table - Collaborating for Growth the California Way: Advice, Tips, and Takeaways from Successful Brands and Retailers 

The California cannabis market is all about coming together to collectively create an environment in which we can all rise. Hear first-hand from successful brands and retailers about their journey, and gather insights that can help your business grow. If you’re a small brand or retailer on your way up, come learn from someone who has lived through it. Participants will share experiences and lessons  - good and bad - from how to work with retailers, to how to facilitate greater sell-through and be more successful at point-of-sale.  Bring your questions.

Room

Round Tables Room

Moderator:
Art Smuck, COO, Herbl
Art Smuck, COO, Herbl
12:30 - 1:00 pm

Sponsored Round Table - The Future of Cannabis Distribution in California and Beyond

Room

Round Tables Room

Moderator:
Vince Ning, CEO, Nabis
Vince Ning, CEO, Nabis
Jun Sup Lee, President, Nabis
Jun Sup Lee, President, Nabis

Day 3 | July 16 Agenda

9:30 am - 12:30 pm

Virtual Summit and Exhibit Halls Open

Room

Lobby | Brand Experience, Supplier Showcase, Association/Media halls

10:00 - 10:40 am

The Future of Cannabis Retail

At one time, California was estimated to have over 3,000 (licensed and unlicensed) cannabis dispensaries and has birthed some of the most iconic cannabis retail experiences to date. As California continues to lead the cannabis revolution, this panel of experts with unique perspectives and insights will discuss the retail experience, in-store promotions, slotting fees, and customer loyalty.

Panelists include:
Room

Auditorium

11:00 - 11:30 pm

Security & Staff Safety

Covid-19 has significantly altered everyone's workplace. As an essential business, operators are faced with a new set of challenges to keep open while protecting their teams' health and safety. Few companies were prepared for targeted attacks on dispensaries, grows, and production facilities during recent looting. Policy and procedure are essential to protect resources and teams. This panel will discuss the critical elements for policy and the best practices to keep teams and businesses safe moving forward.

Panelists include:
Room

Auditorium

12:30 - 1:00 pm

Diving into Cannabis and Beverage Alcohol Market Interactions & Influences

As more and more states legalize cannabis, consumer acceptance and use has increased. But, what has the impact been on the beverage alcohol market? Who is consuming, when and how? The session will dive into the growing impact of cannabis on beverage alcohol consumption and consumer trends.

Room

Auditorium