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B NOBLE Inc, in collaboration with Curaleaf, have announced a new expansion into New York medical dispensaries following the New York Cannabis Control Board’s recent approval of whole flower medical marijuana. The New York market is the first to provide whole flower products in partnership with B NOBLE, whose products are available in ten states following the company’s July 2021 rollout. 

B NOBLE, founded by New York filmmaker, visual artists, and hip hop pioneer Fab 5 Freddy, is a for-profit, cause-based cannabis brand dedicated to telling the story of Bernard Noble. Noble was arrested and sentenced to 13 years in prison for possessing a small amount of cannabis and his story became symbolic for the nation’s need to reform its drug laws. 

As part of B NOBLE’s mission, ten percent of proceeds from each sale will go toward local organizations that are dedicated to advancing social equity and providing opportunities for people directly affected by the War on Drugs. Their whole flower will be sold in Curaleaf retail locations across New York and at the majority of their wholesale partners in the state. 

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