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On Tuesday, emerging Canadian beverage giant BevCanna announced the impending acquisition of Naturo, a privately held company based in British Colombia.

The two companies seem like a natural fit. Both are well-versed in developing and marketing in-house and white label brands. And both have centered their marketing on their purportedly pristine water sources; the acquisition of Naturo will give BevCanna an additional alkaline spring water source independently valued at $18M.

For the past three years BevCanna and Naturo have operated under an exclusive partnership, but the proposed combination will create a fully licensed white-label manufacturing company with a global distribution network of traditional retail and cannabis sales channels. In addition, BevCanna will take ownership of the 40,000 sq. ft. beverage facility, 315-acres of land valued at $10.4M, and equipment which is valued $3.4M. 

BevCanna will also own the Naturo flagship brand, TRACE, which currently enjoys a leadership position within the Canadian fulvic/humic category and is sold in more than 3,000 Canadian retail stores, with additional international agreements and partnerships under review. Under BevCanna’s umbrella, TRACE will expand to incorporate cannabinoids, adaptogens, and nootropics. 

“We’re at a stage where a business combination will position us to provide incredible value for both organizations and bring two exceptionally experienced teams together, creating one of the largest CPG, cannabis beverage and natural products players in the industry,” said Marcello Leone, Founder of Naturo and CEO of BevCanna.

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