Trade events play a pivotal role in the marketing strategy of any successful company. These events offer a streamlined approach to generating qualified leads, introducing new products, establishing thought leadership, and gaining valuable insights into industry trends. The cannabis industry offers a plethora of event options, ranging from local gatherings to state-focused marketplaces and national platforms. These events cater to suppliers, CPG brands, and investors alike. Take a moment to listen to avid event participants as they share their expertise on evaluating, budgeting, and measuring the performance of event marketing strategies.