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Farm supply company GrowGeneration announced a new collaboration with cannabis IP development company Harvest 360 Technologies, LLC to develop a national program designed to train and educate individuals to successfully enter the legal cannabis industry. 

The new program will start in New Jersey, where GrowGeneration has committed up to $500,000 to provide full scholarships for 25 cultivation teams that will establish micro-grow licenses. Beyond scholarships, GrowGeneration will provide applicants with access to equipment packages and market resources. 

“Social equity and micro cultivation licenses are very closely related,” said Todd Scattini, Global CEO of Harvest 360. 

Veterans, women, and people of color are often encouraged to enter new legal markets, but they may not have access to the tools that are crucial for their success. The new program aims to change that. 

“This industry is expanding exponentially. Markets like Oklahoma and Michigan are proving that servicing smaller grows and home grows is not only good business it is good practice” said Michael Salaman President and co-founder of GrowGen. “This program with H360, gives us a direct method to impact the ability of new companies to grow their businesses.”

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