Day 1: September 23 Agenda

10:00 am - 3:00 pm

Virtual Summit and Exhibit Halls Open

10:10 - 10:25 am

Wake & Shake 

Join attendees in the Lobby for a quick in-event Zoom Meet & Greet. We'll have various break-outs so that you can efficiently meet all in-attendance. 

Room

Lobby

10:30 - 11:15 am Keynote Address

The Complex Intersection of Consumers and Cannabis: Using Insights to Optimize Product, Pricing and Assortment Decisions

Cannabis consumption is multi-faceted and multi-purposed, driven by many layers of need, motivation and intent, from health and wellness benefits to recreational.  Do you know what’s driving shoppers in your market? 

Join us for a data deep dive into BDSA’s consumer insights focused on the Midwest! Learn who, how and why consumers prefer to consume so you can:

  • Optimize marketing and promotions to appeal to the most valuable customers
  • Better tailor assortment to meet target customers’ needs
  • Better develop and refine target markets across their product portfolio 
  • Identify white space innovation opportunities to deliver on consumer’ unmet needs
  • Identify penetration opportunities among non-consumers

Learn more about consumers and non-consumers and how to leverage this data for market expansion, defining the right products for your existing customers and growing into new segments while staying ahead of market trends. 

Room

Auditorium

12:00 - 12:45 pm

Choose Wisely: How to Evaluate & Select New Products for your Dispensary

Develop a dependable evaluation process for new products. This panel of experienced purchasing managers will discuss best practices for evaluating and selecting new products to add to their merchandising mix. They'll also share their preferred method for working with brands while vetting their products.

Panelists include:
Room

Auditorium

1:30 - 2:30 pm

Sponsor-led Round Table Discussion: How Increasing Bag Appeal + Product Consistency = Customer Loyalty

Whether you're a dispensary or a cultivator, bag appeal and product consistency directly impact your customer experience, and with that their loyalty to your brand. In this round table, we discuss how implementing industry-born processing systems streamline the efficiency and consistency of your production, directly leading to a more reliable experience for your clients. We will also discuss how these tools allow cultivators to improve the safety of their labor force, how that labor force is maximized, and why retailers should expect these implementations from their flower providers. Audience participation and questions are encouraged throughout this round table discussion.

Room

Round Tables Room

Moderator:

Greenbroz 400

1:30 - 2:30 pm

Sponsor-led Round Table Discussion: How to Grow Your Cannabis Business with Outdoor Advertising

Kristy Schlepp, CEO of ODN will moderate a panel to discuss how Outdoor Advertising is a proven brand building media and how to navigate the complicated legal restrictions to insure compliance. State of the art audience measurement tools and hyper local targeting insights from Geopath are powering a smarter way to make an impact. Adding mobile re-targeting drives 4X more online activity when combined with Outdoor Advertising.

Room

Round Tables Room

Moderator:
Kristy Schlepp, CEO, ODN
Kristy Schlepp, CEO, ODN
3:00 - 3:30 pm

Promoting Diversity, Equity and Inclusion in the Cannabis Industry to Achieve Social Justice

Laws enforcing the prohibition of cannabis have unjustly harmed people of color for nearly a century. As a result, the regulated cannabis industry has a duty to advocate for legalization that effectively increases business opportunities for people of color. This panel will explore innovative solutions for promoting diversity, equity, and inclusion to achieve social justice. The panelists will also discuss barriers to achieving social justice and how elected officials can help the industry overcome them.

Panelists include:
Room

Round Tables Room

Kaliko Castille, Vice President, Minority Cannabis Business Association
Kaliko Castille, Vice President, Minority Cannabis Business Association
4:20 - 5:00 pm

State-Focused Round Table Discussions & Mixer

Discuss State-specific market issues with your peers. Illinois, Michigan, Missouri, and Oklahoma will each have a break-out discussion. 

Room

Round Tables Room

Moderators include:

Pamela Althoff, Executive Director, Cannabis Business Association of Illinois

Jack Cardetti, Spokesperson, MoCannTrade

Leah Hull, Director of Marketing, OK4U

Robin Schnieder, Michigan Cannabis Industry Association

 

Day 2 | September 24 Agenda

10:00 am - 3:00 pm

Virtual Summit and Exhibit Halls Open

10:10 - 10:25 am

Wake & Shake 

Day 2! Meet someone new! Join attendees in the Lobby for a quick in-event Zoom Meet & Greet. We'll have various break-outs so that you can efficiently meet all in-attendance. 

Room

Lobby

10:30 - 11:15 am

New Brands in New Markets

Early-stage markets provide a unique opportunity for new and innovative brands to get a foothold in an expected $50B cannabis CPG category while MSOs are building portfolios for a national approach. Packaging design, supply chain, product consistency, serving size, advertising, and more, are critical to creating an emotional connection between your product and your targeted consumer. Listen to this panel of diverse approaches to launching a brand in the cannabis space and their recipes for success.

Panelists include:
Room

Auditorium

12:30 - 1:15 pm

Glimpse the Future: Insights from Mature Markets

The regulated cannabis industry has existed in the US for nearly a decade. New medical and adult-use markets will most likely experience similar maturation and periods of volatility as states with mature markets. This panel will discuss the types of changes Midwestern & Oklahoma cannabis retailers and brands can anticipate and how to address future challenges.

Panelists include:
Room

Auditorium

2:00 - 2:45 pm

Maximizing Retail Sales & Profitability During a Pandemic

This panel of retail executives will discuss how retail strategies and best practices have changed within the current economic and social climate. Topics will include: strategies for customer acquisition and driving traffic, changes to the online and in-store customer experience, and shifts in consumer preferences. Further, they will discuss the key metrics they use to measure store performance and customer satisfaction, and how expectations have changed during the current crisis.

Panelists include:
Room

Auditorium

4:20 - 5:00 pm

Happy Hour

Join us for some networking, games, discussion, and simple fun. Grab your favorite cannabis product, beverage, or go bold and bust out your cosplay outfit. (Please note we cannot prevent anyone from taking a screenshot of the Happy Hour!!) Let's celebrate that we are all fortunate to work in this amazing industry!

Room

Round Tables Room

Hosted by MJ Unpacked & BDSA

EXHIBITORS & ATTENDEES AT MJ UNPACKED - MIDWEST & OKLAHOMA

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