Hip hop legend Rakim is launching his cannabis brand, Higher Frequency Flower, during BET weekend. He entered the California cannabis market through a partnership with female-founded cannabis brand house, Black Market Group. The launch will take place at social equity dispensary, Josephine and Billie’s on June 24th from 12 p.m. to 4 p.m.
Created by former reality TV executive Whitney Beatty and entrepreneur Ebony Andersen, Josephine and Billie’s will be the first California dispensary to officially carry Rakim’s new brand. To kick off the release, DJ House Shoes will perform at the shop while guests can purchase artist Justina Bua’s portrait bags, which will be signed by Rakim. LA street artists ABCNT will perform a live mural painting, as well.
Rakim’s launch with Black Market Group comes after a successful “420 Smoke in the City” launch party for the group, which Rakim hosted in New York.
“Higher Frequency Flower was developed to assist artists and deep thinkers as they explore and expand the universal connections that form the foundation of their creative process. We’re curating each of our strains and introducing new techniques and technology that will lead the way to the next level of cannabis cultivation,” said Rakim in a press release.