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Spark Your

Profitability Here

Discover product trends nationwide, gain market intel, and learn solutions to your biggest pain points from other operators. 

As a visionary in the world of cannabis, you’re forging your own path in an exciting industry, leading the way through inspiration and innovation. But as the industry shifts and expands adult-use markets, you need to be prepared for the future—tapping into new potential, navigating your greatest challenges, learning from other industry leaders, gaining access to capital. You need an event that breaks from tradition and opens new doors.

Congrats on an incredible event!

Thomas WinstanleyVP of Marketing, Theory Wellness

MJ Unpacked is loaded with sparks to fire up your future.

Spark Innovation

Discover what’s trending, and see new products as you explore the Brand Experience Hall on Thursday & Friday. Meet with the brands you are most interested in one-on-one via the scheduling feature in the MJ Unpacked App.

Spark Fresh Strategy

During Wednesday’s full-day conference program, you’ll hear the strategies working for retailers across the nation and discuss solutions to your biggest challenges, from defending your local slice of the pie to raising capital for your business. The Conference Pass also includes access to breakout sessions and expert-led roundtables held on Thursday & Friday.

Spark New Connections

56% of our delegates are C-level executives, and the remaining 44% are managers or above. Our team qualifies each registrant to ensure you meet with other license holders and accredited investors actively investing in the space. In New York, we expect 3,000 highly curated attendees.

Spark A Profitable Vision

Passion is what drives your business—but money makes it possible. Take your retail model to the next level with the opportunity to connect and network with an accredited audience of HNW individuals, family offices, and VCs.

Who will be at MJ Unpacked NYC?


Attendance to MJ Unpacked is exclusive to cannabis retail and brand executives, with the title manager and above and accredited investors actively investing in the space.


There are a limited number of ancillary companies that exhibit and sponsor.

Cost to Attend

The cost to attend depends on your business type, registration date, and product selection. See the grid below:

 Full Price
Expo Only Pass: Qualified Retailers & Verticals$99
Expo Only Pass: Accredited Investors, Brands, Consumption Lounges, Cultivators, Delivery Non-Inventory, Distributors, Manufacturers, or Producers/Processors$499
Conference Pass Upgrade* Includes the all-day conference with hosted lunch on Wednesday, all breakout sessions, and expert-led roundtables on Thursday & Friday.+$200

*Price is in addition to Expo Only Pass

MJ Unpacked delivers an unparalleled experience for retailers with content that attracts high-caliber industry professionals focused on retailers and brands. Kudos to this panel of smart, engaging people. See you at the next show!”

Marty HigginsCEO, Urbana