Speaker Profile

Sparky Rose MJ Unpacked

Sparky Rose

Co-founder & Managing Partner, Supercritical, LLC

About Sparky Rose

Since the early stages of the Internet, in the mid-1990s, Sparky Rose has grown from a cutting-edge designer into a leading branding and marketing professional with deep expertise and focus in the medical and recreational cannabis industry. A visionary and believer in championing products that help society, he was at the forefront of the cannabis industry from 2003 to 2006 as executive director of Compassionate Caregivers, an Oakland, California-based medical cannabis company. Sparky helped grow the business from two to seven dispensaries in just 18 months. In addition, he had oversight of its three cultivation centers, managed over 280 employees, and oversaw revenue growth to more than $5 million per month.

Sparky understands the regulatory issues between states and has been commissioned to consult for numerous cannabis companies in California, Colorado, Washington, Nevada, Maryland, Pennsylvania, Ohio, and Illinois, where he resides. Prior to co-founding Supercritical, Sparky developed the original branding, design, and packaging for Sacred Mind & Body’s THC and hemp seed oil line. He’s advised the Cannabis Training Institute and ebbu. He was one of the co-founders, with CEO Adam Grossman, of the Papa & Barkley cannabis brand, heading up all branding, design, and packaging.

Most recently, Sparky led new product initiatives and retail design and experience as Chief Marketing Officer for Illinois-based PharmaCann. He is known for creating one of the most comprehensive training programs for cannabis patient care representatives as well as consulting and advising on various operational aspects, including the company’s nitrogen flush packaging process.

Earlier in his career, Sparky was creative lead at San Francisco-based Viant through its IPO in 1999 and was the head of all eBusiness at Fortune 500 firm Robert Half International (NYSE: RHI) following which he worked in its corporate development/M&A department. In addition, Sparky has consulted with non-cannabis clients including Chanel, DDB, BBDO, Ogilvy & Mather, DirecTV, PepsiCo, and Fox Sports Networks. He has also served as creative director for Discovery Communications’ Digital Cable Networks and Advanced Television Studio. Sparky is a lifelong drummer who played for Bay Area sensation Tang! before his marriage to wife Kat and acquisition of two miniature schnauzers.