MJU On Point Webinars
Introducing MJU On Point, a dynamic webinar series from MJ Unpacked that brings the thought leadership and actionable cannabis business insights of our national cannabis tradeshow events directly to your screen.
Microbial contamination isn’t just a quality issue—it’s a threat to your yields, compliance, and bottom line. Yet most facilities still rely on reactive, “one-time kill” sanitation methods that leave a critical gap in protection. In this MJU On Point webinar, we’ll explore a more complete approach: clean, sanitize, protect—and why adding a preventative layer is key to stopping contamination before it starts. Drawing on insights from hundreds of facilities, plus a real-world drying room study conducted by GrowDefender in partnership with ACT Labs, we’ll break down what’s working, what’s missing, and how operators can upgrade their microbial control SOPs.
Tariffs are rewriting the rules—and operators are feeling it.
As supply chains tighten and costs rise, manufacturers, packaging providers, and hardware companies are rethinking how they source, produce, and deliver. This webinar unpacks how operators are protecting margins, stabilizing supply, and maintaining product consistency in a volatile trade environment.
Walk away with practical strategies to stay competitive—even as the ground keeps shifting.
With cannabis competitions proliferating across the country, credibility matters more than ever.
MJ Unpacked has partnered with the Ganjier program to utilize their SAP (Systematic Assessment Protocol®) methodology that creates a transparent, repeatable, and scientifically grounded evaluation process. This webinar breaks down exactly how products are assessed — from aroma and structure to flavor, effects, and overall quality — and why a standardized framework protects both brands and consumers. Whether you’re entering the MJU Cup or simply want to understand what separates “good” from exceptional cannabis, get an inside look at how rigorous judging builds trust.
Experts across finance, marketing, insurance, and banking will share where retailers are leaving money on the table. They will offer practical moves that improve the bottom line fast. This session breaks down the three levers that matter most: driving traffic, controlling costs and risk, and navigating taxes so profits actually stick.
Rescheduling may be the biggest industry shift since Nixon’s CSA, but pretending it “lifts everyone” is historically inaccurate. Only prepared players are positioned to absorb costs and exploit advantages. This isn't Rescheduling 101; this panel will look into the effects on operators, investors, researchers, and regulators. Understanding the timelines, regulatory implications, and uncertainties that will determine who comes out ahead.
Close out 2025 with an exclusive webinar featuring some of the cannabis industry's most respected voices as they share their insights and predictions for 2026. As the industry continues to weather significant headwinds, this discussion will explore what “light at the end of the tunnel” could realistically look like for operators across the supply chain. We'll dive into potential substantial regulatory changes on the horizon and shifts in market dynamics. Gain a forward-looking view of the trends and policy developments that may shape the next chapter of cannabis in the U.S.
The holiday season brings a surge in sales, but it also pressures cannabis retailers to discount heavily. This discussion will explore strategies for creating compelling promotions and pricing approaches that drive revenue while safeguarding healthy margins. Panelists will discuss how to balance customer expectations with brand value, leverage data to guide smart inventory and pricing decisions and stand out in a competitive holiday marketplace.
As cannabis retailers grapple with slow-moving inventory, product shelf life is under the spotlight. Cannabinoids and terpenes naturally degrade, changing potency, aroma, and the consumer experience. This webinar dives into the science of stability—what drives degradation, how packaging and storage matter, and the latest innovations keeping products fresh. Whether you’re a researcher or an operator, you’ll walk away with practical strategies to protect quality, boost trust, and preserve profits.
Expanding into markets like Missouri is never one-size-fits-all, where success depends on striking the right balance between national consistency and local adaptation. This session explores how leading operators are approaching multi-state expansion with a focus on emerging and strategically positioned markets. Join us as we discuss how to build scalable systems that still allow for market customization while maintaining brand integrity across state lines.
Traditional cannabis loyalty programs focused on discounts and points aren't driving meaningful customer retention. Consumers are more price sensitive and less brand loyal than ever, pushing retailers to rethink what loyalty truly means. In this webinar, we’ll explore how innovative retailers are rethinking loyalty through personalization, community engagement, and brand collaboration. Learn how to move beyond transactional incentives and build lasting relationships that drive repeat visits and long-term value.
Marty, Matt, and Shannon will discuss how retailers and brands can anticipate challenges, adapt to market fluctuations, and implement strategic pivots to stay competitive in today's market. Gain cannabis business insights from other operators into financial resilience strategies and innovative approaches to sustaining growth in an unpredictable landscape.
This webinar brings together industry experts to examine how the next four years could unfold under Trump’s administration, analyzing potential shifts in enforcement, regulatory priorities, and legislative momentum.
The industry’s focus on high-THC strains has created a genetic bottleneck, narrowing the gene pool and increasing vulnerability to pests, diseases, and shifting market demands. This webinar dives into the vital role of preserving the genetic cornerstones that provide the diversity needed for robust, full-spectrum effects and sustainable cultivation practices.
Join MJ Unpacked for an exclusive webinar featuring some of the cannabis industry's most respected voices as they share their insights and predictions for 2025. As the industry adapts to the opportunities and challenges under a new administration, our panel of experts will explore where the market is headed, including potential regulatory shifts, market trends, and innovations shaping the future.
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