Your Next Business Move Starts Here
Find new products for your shelves, build relationships for your company, and get a fresh perspective on the decisions ahead. MJ Unpacked brings retail and brand executives and accredited investors together for focused conversations that move business forward.
“Out of all the conferences I go to, this is the one where I actually get deals done.” — Brian Kingsley, Managing Director, Tassajara Holding Company
Make Your Time Away Count
You have a business to run. When you step away, you need to come back with something worthwhile.
MJ Unpacked creates space to meet prospective partners, compare products, exchange ideas with peers, and work through the challenges facing your business. A carefully qualified audience and focused programming help you spend your time where it matters.
Come with Priorities. Leave with Possibilities.
Discover Your Next Best Seller
Explore the Experience Hall, meet the people behind the products, and ask the questions that matter to your business. Product and Budtender Slams offer another way to evaluate what’s on the market and consider what belongs in your assortment.
Strengthen Your Strategy
Sit down with operators solving the same problems you are. Conference sessions dig into the real, current pressure points with takeaways you can use Monday morning, not theory or sales pitches.
Meet Your Next Business Partner
Connect with retail and brand executives from across the country. Compare experiences, explore opportunities, and build relationships through meetings, networking meals, mixers, and shared experiences throughout the event.
Connect with Capital
Meet investors and operators to discuss business plans, market conditions, and potential opportunities. Whether you’re preparing for growth or evaluating an investment, start with direct conversations and a better understanding of the people involved.
A Room Built for Relevant Conversations
MJ Unpacked centers on licensed retail and brand executives at the manager level and above, alongside accredited investors.
Attendees are reviewed for eligibility to help create an environment where introductions are highly relevant, and conversations are purposeful.
Budtenders and non-managerial team members are welcome to join on Thursday, May 6, with a dedicated budtender pass.
Select service and solution providers participate through exhibiting and sponsorship.
Our registration guidelines outline additional approved business categories and attendee qualification requirements.
Why Attend
For Retailers
Find new products that fit your customers. Meet brand teams directly, explore assortment opportunities, and compare approaches with retailers navigating similar decisions. Bring your questions about merchandising, margins, customer loyalty, and store performance.
For Brands
Build relationships with prospective partners. Hear what buyers need, understand how other markets operate, and gain perspective on positioning your products until you're ready to exhibit and showcase them.
For Investors
Meet the executives behind cannabis businesses and hear directly about their plans, and performance. Develop market context, explore potential investments, and build relationships that support informed decisions.
Choose How You'll Experience MJ Unpacked
Expo Only Pass
Build your visit around product discovery, and conversations with operators and prospective partners.
Grants access to:
The Experience Hall + Welcome Mixer + Product & Budtender Slams + The Official Afterparty + The MJU Cup Awards
Conference Pass
Add practical insights.
Combine the Expo Pass with conference programming designed to help you evaluate challenges, sharpen your thinking, and make informed business decisions.
All-Access Pass
With an all-access pass, your MJU experience is limitless.
Enjoy all the benefits of the Conference Pass + networking meals.
Your pass unlocks it all—no reservations, just pure opportunity.
Budtender Appreciation Pass
Bring your experience from behind the counter.
Get full-day access on Thursday only, to the Experience Hall + Product & Budtender Slams + conference recordings + The MJU Cup AwardsPlan Your Visit
Pass pricing varies by business type, access level, and registration date. Review attendance qualifications before selecting your pass.
| Business Type | Pass | Early Bird Discount - Ends 2/5/27 | Advance Discount - Ends 3/26/27 | Full Price |
|---|---|---|---|---|
|
Qualified Retailers, Verticals, & Wholesale/Distributors |
Expo Only Pass |
$49 |
$99 |
$149 |
|
|
Expo + Conference Pass |
$199 |
$249 |
$299 |
|
|
All-Access Pass |
$349 |
$399 |
$449 |
|
Accredited Investors, Brands, Consumption Lounges, Cultivators, Delivery/Distributor (B2C), Manufacturers, Producers/Processors, Researchers, Healthcare Providers, & Licensed Testing Labs |
Expo Only Pass |
$199 |
$299 |
$399 |
|
|
Expo + Conference Pass |
$349 |
$449 |
$549 |
|
|
All-Access Pass |
$449 |
$549 |
$649 |
|
Budtender Appreciation Pass (Thursday Only) |
For Budtenders & Non-Managerial Team Members Only. Includes full-day access to the Experience Hall, Product & Budtender Slams, MJU Cup Awards, & Conference Recordings |
$49 |
$49 |
$49 |
The Right Conversation Can Change
What Comes Next
A product worth bringing into your stores. A buyer who sees the potential in your brand. A peer with a useful answer to a difficult question.
Come to MJ Unpacked ready to explore what’s possible for your business.
Participants of MJ Unpacked Atlantic City To-Date
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Have Questions About Attending?
Our team can help you understand attendance qualifications, explore pass options, and plan your MJ Unpacked experience.
