MJ Unpacked, in partnership with BDSA, is a series of 3D virtual trade events and conferences that reveal state-specific actionable intel, best practices, and trends exclusively for cannabis brand and retail executives. The expos feature market research and case studies, as well as a showcase of new products for the industry.

Profit from state-specific actionable intel, new trends, and best practices curated precisely for your business. Collaborate with your peers and ignite innovation that propels your business forward. 

Next Event: California Market, July 14 - 16

Live Hours: 9:30 am - 1:30 pm PST | Conference Sessions: 10:00 am - 12:00 pm PST
Round Table Discussions: 12:00 - 1:30 pm PST
Who Attends

Exclusive to qualified cannabis retailers, verticals, and distributors with the title Manager and above. There is no cost to attend. Non-qualified registrants will be denied access.

Who Exhibits

Cannabis CPG Brands

A limited number of booths are available for suppliers and NGOs in the Industry.

Agenda

9:30 am - 1:30 pm

Virtual Summit & Exhibit Halls Open


10:00 - 10:40 am

Promoting Diversity, Equity and Inclusion in the Cannabis Industry to Achieve Social Justice

Moderator: Ricardo Baca, CEO & Founder, Grasslands


11:00 - 11:40 am

A Deep Dive into California Market Data

Speaker: Roy Bingham, CEO, BDSA 

 

1:00 - 1:30 pm

The Case of Terpenes and The Future of Effect Based Edibles

Moderator: Mike Hennesy, Director of Innovation, Wana Brands 

9:30 am - 1:30 pm

Virtual Summit & Exhibit Halls Open


10:00 - 10:40 am

Tech Strategies for Customer Acquisition

Moderator: Patrick Rea, Executive Director, Canopy Boulder


11:00 - 11:40 am

Resolving California's Illicit Market Dominance

Moderator: George Jage, CEO, Jage Media

9:30 am - 1:30 pm

Virtual Summit & Exhibit Halls Open

10:00 - 10:40 am

The Future of Cannabis Retail

Moderator: Tamar Maritz, VP Business Development, BDSA

11:00 - 11:30 pm

Security & Staff Safety

Moderator: Celia Daly, Director of Development & Operations, Canopy Boulder

12:30 - 1:00 pm

Diving into Cannabis and Beverage Alcohol Market Interactions & Influences

Speaker: Jessica Lukas, SVP of Commercial Development, BDSA

Future State-Market Focused Virtual Summits

Midwest

Aug. 18 - 20

Northeast

Sept. 22 - 24

Companies at MJ Unpacked CA

365 Recreational Cannabis at MJ Unpacked
4Front Ventures
AdaptiveHR Exhibitor MJ Unpacked
Alive & Kicking at MJ Unpacked
Alive Well Thrive Exhibitor MJ Unpacked
apothecanna at MJ Unpacked
Ata at MJ Unpacked
Azuca Exhibitor MJ Unpacked
Basa at MJ Unpacked
BDSA Sponsor MJ Unpacked
berkeley patients group at mj unpacked
Bear Extraction Exhibitor at MJ Unpacked
Binske at MJ Unpacked
Blunts & Moore at MJ Unpacked
Boveda Exhibitor at MJ Unpacked
Bridge City Collective
Buds & Roses at MJ Unpacked
California Canna Exhibitor at MJ Unpacked
California Cannabis Industry Association Exhibitor MJ Unpacked
Calyz Brands at MJ Unpacked
Cannabis Marketing Association Exhibitor MJ Unpacked
Cannabis Tech at MJ Unpacked
Cannabiz Media Exhibitor MJ Unpacked
CannaFame exhibitor MJ Unpacked
Canndescent at MJ Unpacked
Care by Design at MJ Unpacked
CBx Shield
Clade9 LA at MJ Unpacked
Coda Signature Exhibitor at MJ Unpacked
Columbia Care at MJ Unpacked
Cookies at MJ Unpacked
Cult Cannabis at MJ Unpacked
Curaleaf at MJ Unpacked
CW California Exhibitor MJ Unpacked
Dama Financial Exhibitor MJ Unpacked
DC Collective at MJ Unpacked
DynaVap Exhibitor at MJ Unpacked
Eco Four Twenty Exhibitor MJ Unpacked
Elefante at MJ Unpacked
Element Apothec Exhibitor at MJ Upacked
Emerald Media Group Exhibitor MJ Unpacked
The Flower Shop at MJ Unpacked
Fountain fo Wellbeing at MJ Unpacked
Giving Tree at MJ Unpacked
Glowing Buddha Exhibitor MJ Unpacked
Golden State Canna at MJ Unpacked
Golden State Greens at MJ Unpacked
Goldn Bloom at MJ Unpacked
Good Lyfe at MJ Unpacked
Grav Exhibitor MJ Unpacked
Green Bee Exhibitor MJ Unpacked
Green Monkey at MJ Unpacked.com
Green Revolution Exhibitor MJ Unpacked
Green Sea Distribution at MJ Unpacked
The Green Solution
Greentank Sponsor MJ Unpacked
Harborside at MJ Unpacked
Harvest Health at MJ Unpacked
Haven at MJ Unpacked
Heavenly Sweet Exhibitor MJ Unpacked
Hemp Staff Exhibitor at MJ Unpacked
Herbl sponsor MJ Unpacked
Honey Brands at MJ Unpacked
Humboldt Trees Exhibitor MJ Unpacked
icomply cannabis Exhibitor MJ Unpacked
Impact Naturals at MJ Unpacked
International Cannabis Farmers Association Exhibitor MJ Unpacked
Irie Hemp at MJ Unpacked
Jade Room at MJ Unpacked
Juva Life at MJ Unpacked
K-town at MJ Unpacked
Kanha Exhibitor MJ Unpacked
Kannabis Works
Kurativ at MJ Unpacked
Last Prisoner Project at MJ Unpacked
Leaf 411 at MJ Unpacked
Leaflink Exhibitor MJ Unpacked
Learn Brands Exhibitor MJ Unpacked
Legion of Bloom Exhibitor MJ Unpacked
Lit House Exhibit at MJ Unpacked
Liquid Flower Exhibitor MJ Unpacked
Love's Oven
Lucid Green Exhibitor at MJ Unpacked
Mankind at MJ Unpacked
Marin Alliance
Meadow at MJ Unpacked
Medically Correct Exhibitor MJ Unpacked
MITA AZ Sponsor MJ Unpacked
Nabis Sponsor MJ Unpacked
NCIA MJ Unpacked
Native Roots at MJ Unpacked
Natural Cannabis Co at MJ Unpacked
NFuzed Exhibitor MJ Unpacked
The Niva Labs Exhibitor MJ Unpacked
NorCal at MJ Unpacked
OSANYIN at MJ Unpacled
Paywana at MJ Unpacked
The People's Dispensary Exhibitor MJ Unpacked
Perfect Blends exhibitor MJ Unpacked
Persepolis Brands Exhibitor MJ Unpacked
Peter Tosh Foundation Exhibitor MJ Unpacked
Pineapple Express at MJ Unpacked
Presidential Exhibitor MJ Unpacked
Royal Supply Wholesale Exhibitor MJ Unpacked
Select at MJ Unpacked
Sensi at MJ Unpacked
sparc at MJ Unpacked
SparqOne at MJ Unpacked
Splash Nano Exhibitor MJ Unpacked
Supherb Exhibitor MJ Unpacked
Sunderstorm Exhibitor MJ Unpacked
Sweet Flower at MJ Unpacked
Talon Exhibitor MJ Unpacked
Toast at MJ Unpacked
Vantage Point Distribution
Velvet at MJ Unpacked
Viridian Staffing Exhibitor MJ Unpacked
Wana Wellness Exhibitor MJ Unpacked
Wana Brands Exhibitor MJ Unpacked
Weedweek Exhibitor MJ Unpacked
White Label at MJ Unpacked
Wise Bird Exhibitor at MJ Unpacked
WYLD Exhibitor MJ Unpacked
Wurk Exhibitor MJ Unpacked
Yvette McDowell at MJ Unpacked
Zenganic at MJ Unpacked
"I will be the first to say I was blown away by the amount of attendees that were present for the 1st ever MJ virtual trade show! Definitely a cool experience that I felt was needed especially during these times."
Michael Kriz
Michael Kriz
Director of Sales, Binske
"The level of interactions, from qualified leads at MJ Unpacked, was amazing. Great show, great team, great leads."
Onell Crawford
Onell Crawford
Global Accounts & West Coast Regional Sales Manager at Greentank Technologies
"Congratulations for making and changing history. We were happy to be a part of this. MJ Unpacked did an awesome job and I was extremely pleased with the customer service and support we received from you and the team. You all worked amazingly hard to pull this off. We thank you for that."
Kurt Junggren
Kurt Junggren
Partner, The Link Brands Cannabis Distribution Company
"I really like the look and feel of the event as it did "feel" like I was at the show yet I could still get stuff done at the office."
Mark Friedman
Mark Friedman
Director of Wholesale Sales, TGS Global, Nectarbee
"MJ Unpacked has literally thought of everything to bring the event experience online during the lockdown. The only thing I did not miss is the sore feet."
Ryan Brown
Ryan Brown
CEO, Native Roots
"Now more than ever, brands and retailers need creative and effective ways to stay connected. MJ Unpacked offers leaders the perfect platform to do business right now."
Marji Chimes
Marji Chimes
CMO, Coda Signature
"An executive summit for brands and retailers is long overdue for our industry. We are excited to be a part of this innovation."
Sally Vander Veer
Sally Vander Veer
CEO, Medicine Man
"MJ Unpacked has curated a unique cannabis industry event provides high-quality intelligence and connections to brand and retail executives. We are excited to be a part of this innovation. Wana is signed up to exhibit at all 6 events!"
Mike Hennesy
Mike Hennesy
Director of Innovation, Wana Brands
“Bringing together leaders from brands and retailers makes all the sense in the world, and the dual focus of state and national is a great idea. This event is a catalyst for improved performance throughout the value chain. We’re stoked to be supporting this innovative new direction.
Art Smuck
Art Smuck
COO, HERBL

What is a 3D virtual summit?

Each 3D virtual summit is an interactive digital experience shaped for a specific state market.  It is not a webinar or a broadcast. Instead, it’s akin to entering your favorite online game being played simultaneously by your peers. Attendees move through rooms, visit dynamic exhibits, chat with one another, and engage in conferences.

Take a Peek

Our Advisory Board

Ryan Brown

Chief Executive Officer at Native Roots

Charlie Cain

Former Vice President, Global Retail at Tilray

Marji Chimes

Chief Marketing Officer at Coda Signature

Bob Eschino

Founder & President at Medically Correct, LLC

Mike Hennesy

Director of Innovation at Wana Brands

Art Smuck

Chief Operating Officer at HERBL Distribution Solutions

Sally Vander Veer

Chief Executive Officer at Medicine Man

Katrina Yolen

Senior Vice President, Marketing at Curaleaf

Drop us your email and get updates on MJ Unpacked's virtual events.