Spark Your Expansion
MJ Unpacked is the national cannabis conference and expo built for retail and brand executives and accredited investors. Connect with qualified decision-makers, discover products worth a closer look, and get practical insights to strengthen your business.
“MJ Unpacked was single-handedly the best conference I have ever attended in any industry. The quality of the content and networking far exceeded my expectations. I will not miss a future MJU event.” — Daniel Luebke, Partner, Heylo
Next Up: Atlantic City
May 4 – 6, 2027
Hard Rock Hotel, Atlantic City, NJ
Join cannabis decision-makers from across the country for focused conversations, product discovery, and connections that move business forward.
Just Wrapped: Kansas City
Oct. 14 – 15, 2026
Thank you to everyone who joined us at the Sheraton Crown Center!
Next Up: Atlantic City
May 4 – 6, 2027
Hard Rock Hotel, Atlantic City, NJ
Join cannabis decision-makers from across the country for focused conversations, product discovery, and connections that move business forward.
Just Wrapped: Kansas City
Oct. 14 – 15, 2026
Thank you to everyone who joined us at the Sheraton Crown Center!
Reasons to Exhibit or Attend
Make the Right Connections. Make Your Time Count.
Build Powerful Connections
Spend less time finding the right people and more time having useful conversations. MJ Unpacked brings together vetted license-holder executives, managers and above, and accredited investors from across the country. Meet prospective buyers, partners, and peers who understand your business.
Collaborate and Create
Explore products for your shelves, evaluate potential partners, and hear how other operators are addressing challenges like yours. From the Experience Hall to conference sessions, discover opportunities and practical approaches to help your business grow.
Connect Capital with Opportunity
For operators, MJ Unpacked creates opportunities to meet investors and discuss what comes next. For investors, it offers direct access to cannabis executives, market perspectives, and potential investments. Start informed conversations with the people behind the business.
What Happens When the Right People Come Together
Hear from the operators, exhibitors, and investors who have made MJ Unpacked part of how they do business.
A Smaller Room. Better Business.
Your time away from the business needs to be worthwhile. That’s why MJ Unpacked carefully qualifies attendees, creates space for meaningful conversations, and develops programming around the decisions retail and brand executives face every day.
Come with questions, priorities, and plans. Leave with relationships and insight to help you take the next step.
Thank You To Our Atlantic City Sponsors
- Strategic Partners
- Spotlight Sponsors
- Trailblazer Sponsors
- Spark Sponsors
Participants of MJ Unpacked Kansas City To-Date
Catch the Conversations You Missed
Watch recorded sessions from past MJ Unpacked events, from deal readiness and genetics to what drives female cannabis consumers. Real insight from the people doing the work.
From Discovery to Loyalty: Winning with Women in Cannabis
Women are among the most influential decision-makers in cannabis, driving purchasing, repeat behavior, and brand advocacy. Yet the industry often misunderstands what motivates them. This session examines how female consumers engage with cannabis today – how they discover products, define quality, and build lasting brand relationships across wellness, retail, and lifestyle use cases. Panelists will unpack what meaningful engagement actually looks like and how brands and retailers can evolve their approach to better serve this audience.
Deal Ready or Deal Killer? What Buyers and Lenders Evaluate First
Many cannabis companies believe they are prepared for M&A or new capital, yet most deals stall before serious diligence even begins. This session reveals how buyers, lenders, and investors quickly assess opportunities in today’s market and why companies are often disqualified early. Panelists will unpack the most common data room red flags, the realities of EBITDA normalization in cannabis, and how cap table complexity and weak governance quietly derail transactions.
What's in the Cut? Genetics, Breeding, and Long-Term Cultivar Success
Genetics sit at the foundation of cannabis quality, performance, and innovation, yet the industry faces growing risks of genetic erosion as commercialization scales. In this session, experienced breeders and cultivation experts will examine strategies for preserving genetic diversity, stabilizing traits, and maintaining legacy cultivars while meeting modern production demands. The discussion will dive into phenotypic selection, trait heritability, and the challenges of breeding for consistency, resilience, and expression across environments.
Be First to Know What’s Next
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Let’s Talk About Your Next MJ Unpacked.
Have questions about attending, exhibiting, or getting involved? Our team is here to help.
