MJ Unpacked, in partnership with BDSA, is a series of 3D virtual trade events and conferences that reveal state-specific actionable intel, best practices, and trends exclusively for cannabis brand and retail executives. The expos feature market research and case studies, as well as a showcase of new products for the industry.

Profit from state-specific actionable intel, new trends, and best practices curated precisely for your business. Collaborate with your peers and ignite innovation that propels your business forward. 

Next Event: California Market, July 14 - 16

Live Hours: 9:30 am - 1:30 pm PST | Conference Sessions: 10:00 am - 12:00 pm PST
Round Table Discussions: 12:00 - 1:30 pm PST
Who Attends

Exclusive to qualified cannabis retailers, verticals, and distributors with the title Manager and above. There is no cost to attend. Non-qualified registrants will be denied access.

Who Exhibits

Cannabis CPG Brands

A limited number of booths are available for suppliers and NGOs in the Industry.


9:30 am - 1:30 pm

Virtual Summit & Exhibit Halls Open

10:00 - 10:40 am

Promoting Diversity, Equity and Inclusion in the Cannabis Industry to Achieve Social Justice

Moderator: Ricardo Baca, CEO & Founder, Grasslands

11:00 - 11:40 am

A Deep Dive into California Market Data

Speaker: Roy Bingham, CEO, BDSA 


1:00 - 1:30 pm

The Case of Terpenes and The Future of Effect Based Edibles

Moderator: Mike Hennesy, Director of Innovation, Wana Brands 

9:30 am - 1:30 pm

Virtual Summit & Exhibit Halls Open

10:00 - 10:40 am

Tech Strategies for Customer Acquisition

Moderator: Patrick Rea, Executive Director, Canopy Boulder

11:00 - 11:40 am

Resolving California's Illicit Market Dominance

Moderator: George Jage, CEO, Jage Media

9:30 am - 1:30 pm

Virtual Summit & Exhibit Halls Open

10:00 - 10:40 am

The Future of Cannabis Retail

Moderator: Tamar Maritz, VP Business Development, BDSA

11:00 - 11:30 pm

Security & Staff Safety

Moderator: Celia Daly, Director of Development & Operations, Canopy Boulder

12:30 - 1:00 pm

Diving into Cannabis and Beverage Alcohol Market Interactions & Influences

Speaker: Jessica Lukas, SVP of Commercial Development, BDSA

Future State-Market Focused Virtual Summits


Aug. 18 - 20


Sept. 22 - 24

Companies at MJ Unpacked CA

What is a 3D virtual summit?

Each 3D virtual summit is an interactive digital experience shaped for a specific state market.  It is not a webinar or a broadcast. Instead, it’s akin to entering your favorite online game being played simultaneously by your peers. Attendees move through rooms, visit dynamic exhibits, chat with one another, and engage in conferences.

Take a Peek

Our Advisory Board

Ryan Brown

Chief Executive Officer at Native Roots

Charlie Cain

Former Vice President, Global Retail at Tilray

Marji Chimes

Chief Marketing Officer at Coda Signature

Bob Eschino

Founder & President at Medically Correct, LLC

Mike Hennesy

Director of Innovation at Wana Brands

Art Smuck

Chief Operating Officer at HERBL Distribution Solutions

Sally Vander Veer

Chief Executive Officer at Medicine Man

Katrina Yolen

Senior Vice President, Marketing at Curaleaf

Drop us your email and get updates on MJ Unpacked's virtual events.