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Spark Your Network

Discover product trends nationwide, gain market intel, and learn solutions to your biggest pain points from other operators. 

As a visionary in the world of cannabis, you’re forging your own path in an exciting industry, leading the way through inspiration and innovation. But as the industry shifts and expands adult-use markets, you need to be prepared for the future—tapping into new potential, navigating your greatest challenges, collaborating with other industry leaders, gaining access to capital. You need an event that breaks from tradition and opens new doors.

Thank you MJ Unpacked for hosting an amazing conference full of industry leaders and trailblazers.

Greta BrandtPresident, The Flower Shop

Hard Rock Hotel

Atlantic City, NJ

April 9, 10, & 11, 2024

Welcome Mixer

Monday, April 8
6 – 8 pm

Conference Program & Networking Events

Tuesday, April 9
8:30 am – 5 pm
Wednesday, April 10
8:30 am – 3 pm

The Experience Hall

Wednesday, April 10
10 am – 5 pm
Thursday, April 11
10 am – 3 pm

What’s New For


Hello, Science & Cultivation Sectors

Get ready for an expanded and curated exhibit hall showcasing a select group of cutting-edge companies in the cultivation, science, and research fields. Say goodbye to the old Brand Experience Hall and hello to the all-new Experience Hall, featuring three exciting sections: Brand Central, The Garden, and The Lab.

We’re also bringing you revamped conference programming, including cutting-edge research by the industry’s leading experts. On April 9 and 10 prepare to delve into four concurrent educational tracks that cover science, cultivation, retail/brand operations, and investment/finance.

Energizing Networking Opportunities

Start your day off right with our M&A Networking Breakfast on Tuesday and Investor Networking Breakfast on Wednesday. Connect with like-minded professionals, forge new partnerships, and discover exciting opportunities for collaboration. Get a head start on building your network and envisioning a brighter future for your business.

MJ Unpacked Event Image
Welcome Mixer: Kickstart the Fun

Join us for an exclusive private mixer the evening before conference programming begins. On April 8 from 6- 8 pm, connect with fellow delegates, indulge in delicious refreshments, and set the stage for a dynamic and memorable event. Don’t miss this chance to make valuable connections and lay the foundation for a successful conference experience.

Get ready for an event that will leave you inspired, connected, and prepared for the future of the cannabis industry.

Delegates of MJ Unpacked Atlantic City

As of 2/28/24


Attendance is exclusive to cannabis retail and brand executives, with the title manager and above, R&D and licensed lab professionals working directly in research, and investors actively investing in the space.


There are a limited number of ancillary companies that exhibit and sponsor.

MJ Unpacked is loaded with sparks to fire up your future.

Spark Innovation

Discover what’s trending, gain market intel, and see new products as you explore The Experience Hall on Wednesday & Thursday. Meet with the brands you are most interested in one-on-one.

Spark Fresh Strategy

During Tuesday and Wednesday’s full-day conference program, you’ll hear strategies and discuss solutions to retail/brand and cultivation pain points, gain insights from investors, and learn the recent research and science in cannabis.

Spark New Connections

More than 60% of our delegates are C-level executives, and the remaining 38% are managers or above. Our team qualifies each registrant to ensure you meet with other license holders and accredited investors actively investing in the space.

Spark A Profitable Vision

Passion is what drives your business—but money makes it possible. Take your retail model to the next level with the opportunity to connect and network with an accredited audience of HNW individuals, family offices, and VCs.

MJ Unpacked delivers an unparalleled experience for retailers with content that attracts high-caliber industry professionals focused on retailers and brands. See you at the next show!”

Marty HigginsCEO, Urbana

Cost to Attend

The cost to attend depends on your business type, registration date, and product selection. See the grid below:


Base Expo Registration 


2/25 – 3/22

Full Price

3/23 – 4/11

Qualified Retailers, Verticals, & Distributors/Delivery (B2B)$49$99
Brands, Consumption Lounges, Cultivators, Delivery Non-Inventory, Distributors (B2C), Manufacturers, & Producers/Processors$199$299
Accredited Investors$199$299
R&D Professionals & Licensed Labs$199$299


2/25 – 3/22

Full Price

3/23 – 4/11

Full Educational Conference Pass                                                                                                                                                                                 $149$199
M&A Networking Breakfast (Tuesday)$29$29
Networking Lunch (Tuesday)$49$49
Investor Networking Breakfast (Wednesday)$29$29
Networking Lunch (Wednesday)$49$49
Official MJ Unpacked Afterparty powered by Farechild Events (Wednesday)$37$37

Thank You To Our Atlantic City Sponsors!

Our Strategic Partners

Branding & Design

Messaging Partner

Data Partner

Customer Service & Support

Marketing Partner

Public Relations Partner

Association Partner

Social Impact Scholarship

Spotlight Sponsors

Trailblazer Sponsors

Spark Sponsors

Afterparty Title Sponsor

Afterparty Supporting Sponsors

Media / Association Sponsors