Days

Hours

Minutes

Meet People Who Can Move Your Business Forward

May 4–6, 2027
Hard Rock Hotel & Casino | Atlantic City, NJ

MJ Unpacked is the national cannabis conference and expo exclusively for retail and brand executives and accredited investors. Connect with qualified decision-makers, discover products worth a closer look, and get practical insights to strengthen your business.

“MJ Unpacked was single-handedly the best conference I have ever attended in any industry. The quality of the content and networking far exceeded my expectations. I will not miss a future MJU event.” — Daniel Luebke, Partner, Heylo

Next Up: Atlantic City

May 4 – 6, 2027

Hard Rock Hotel, Atlantic City, NJ

Join cannabis decision-makers from across the country for focused conversations, product discovery, and connections that move business forward.

Just Wrapped: Kansas City

Oct. 14 – 15, 2026

Thank you to everyone who joined us at the Sheraton Crown Center!

Reasons to Attend or Exhibit

Make the Right Connections. Make Your Time Count.

Build Powerful Connections

Spend less time finding the right people and more time having useful conversations. MJ Unpacked brings together vetted license-holder executives, managers and above, and accredited investors from across the country. Meet prospective buyers, partners, and peers who understand your business.

Collaborate and Create

Explore products for your shelves, evaluate potential partners, and hear how other operators are addressing challenges like yours. From the Experience Hall to conference sessions, discover opportunities and practical approaches to help your business grow.

Connect Capital with Opportunity

For operators, MJ Unpacked creates opportunities to meet investors and discuss what comes next. For investors, it offers direct access to cannabis executives, market perspectives, and potential investments. Start informed conversations with the people behind the business.

Thank You To Our Atlantic City Sponsors

Strategic Partners
Spotlight Sponsors
Trailblazer Sponsors
Spark Sponsors

What Happens When the Right People Come Together

Hear from the operators, exhibitors, and investors who have made MJ Unpacked part of how they do business.

Derek Stucki, VP Business Development

Cannabusters

“My first MJU and the show was better than anything I’ve attended or exhibited in a long time. You have a customer.”

Meyon Wiggins, CEO

Memes Danckk World

“ The event has been amazing. It's been my full circle moment, coming back from MJ Unpacked ‘24, being one of your awardees from the social applicant program at that time. To working the business, getting it going, and now being operational and being able to come back and talk about that. It's been amazing.”

Davis Tiburzi, Founder and CEO

Cannazip

“ MJ Unpacked has done a great job at curating all the biggest players in the space. Making those connections that are meaningful, especially with key staff from each of its companies. We're really happy. Every year is getting better and better, and we look forward to what next year will bring.”

Brian Kingsley, Managing Director

Tassajara Holding Company

"Out of all the conferences I go to, this is the one where I actually get deals done."

Yasha Kahn, VP

MCR Labs

"MJ Unpacked was awesome. Thank you for organizing such a great event and inviting the science community to participate!"

Taylor Martin, Owner

Maryland's Cannabis Reserve

"I have been to just about every expo, conference, and cannabis themed professional event on the East Coast. You guys win. Hands down, the most fun, the best representation of cannabis culture blended with professionalism, and some of the best talks with valuable information. Not to mention the catering of attendees and networking therein.

Markita Wilburn, Medical Director

Maitri Medicinals

"I want to express my sincerity when I tell you these past few days have been THE BEST cannabis convention days and interactive experiences that I have ever had the pleasure of attending. The details were EVERYWHERE and did not go unnoticed...Wednesday night at Steel Pier was a night that I had fancied for far too long. There was not one person who wasn't smiling! And, to finish off the week, the MJU Cup Awards was a dope ass event!"

Spencer Belz, COO

Sunny Tien

"MJ Unpacked was the best week of my entire professional cannabis career to date."

Daniel Luebke, Partner - Head of Customer Success

Heylo

"MJ Unpacked was single-handedly the best conference I have ever attended in any industry. The quality of the content and networking far exceeded my expectations. I will not miss a future MJU event."

Anna Schwabe, PhD, Associate Lecture Professor

University of Colorado Boulder

"MJ Unpacked has truly distinguished itself from the stale, conventional B2B conferences. As the industry matures beyond the initial green rush, conferences are adapting, and this is at the forefront of this evolution."

Kristen Foley, Director of Business Development

Melt-to-Make

"I’ve exhibited at over 30 shows in the past three years, and this is where I’ve closed the most business."

Marty Higgins, CEO

Urbana

"MJ Unpacked delivers an unparalleled experience for retailers with content that attracts high-caliber industry professionals focused on retailers and brands. See you at the next show!"

A Smaller Room. Better Business.

Your time away from the business needs to be worthwhile. That’s why MJ Unpacked carefully qualifies attendees, creates space for meaningful conversations, and develops programming around the decisions retail and brand executives face every day.

Come with questions, priorities, and plans. Leave with relationships and insights to help you take the next step.

Participants of MJ Unpacked Kansas City To-Date

Catch the Conversations You May Have Missed

Watch recorded sessions from past MJ Unpacked events. Real insight from the people doing the work.

Retail by the Numbers: The KPIs Every Dispensary Should Obsess Over

Description

Beyond revenue, what metrics actually predict long-term success? This session explores the financial and operational KPIs that high-performing dispensaries monitor every week, including basket size, labor efficiency, inventory velocity, gross margin, and customer acquisition costs.

The Brand Behind the Brand: What Consumers Never See

Description

Consumers only experience the finished product, but successful cannabis brands are built through thousands of operational decisions. This session pulls back the curtain on sourcing, manufacturing, quality control, packaging, forecasting, retail partnerships, and customer experience to show what truly separates enduring brands from short-lived ones.

The Last Puff Problem: Solving Vape Consistency

Description

As larger vape formats become increasingly popular, maintaining flavor, terpene expression, and cannabinoid consistency throughout the life of a cartridge has become a significant technical challenge. Scientists and product developers discuss the chemistry behind flavor degradation, oxidation, formulation techniques, and emerging technologies designed to improve consumer experience from the first draw to the last.