Listen to Past Content
*AC '25 recordings are exclusive to registered attendees with a Conference, All-Access, or Budtender pass.
Stronger Together: Innovative Retail & Brand Partnerships for Growth
Explore innovative strategies for retailers and brands to collaborate, boost visibility, drive product sell-through, and build lasting customer loyalty in a competitive market.
Investor Mega Panel
Due to popular demand, MJ Unpacked is bringing back the Investor Mega Panel in Atlantic City, featuring a diverse lineup of top investors from across the cannabis sector. This session will provide an inside look at where capital is flowing, what investors are prioritizing in today’s market, and how operators can position themselves for funding. Join us for this must-attend discussion to gain valuable insights from the investors shaping the future of the industry.
Is Weed Really Getting Stronger? What Data Shows about Potency and Inflation
As THC potency numbers continue to climb on dispensary shelves, questions emerge about whether cannabis is truly getting stronger—or if lab shopping and market pressures are inflating results. This panel will dive into potency inflation, data manipulation, and the biological limits of THC production. Panelists will explore how consumer demand for high-THC products is shaping lab practices, the role of regulatory oversight, and what potency data actually tells us about modern cannabis. Additionally, the discussion will unpack what’s being traded off in pursuit of high THC levels.
Alternative Capital Resources
Explore innovative avenues for cash flow that’ll make your stash grow. Our panel will decode the mysteries of alternative financing, from seed funding to debt deals and even crowdfunding campaigns. We will be rolling with the greenbacks and learning how to cultivate your cannabis business in the ever-evolving landscape of finance in cannabis.
Be Mindful of Your Capital: How to Scale an Investment
In this session, we’ll explore the crucial elements and tactical approaches necessary to scale your capital thoughtfully and strategically. From identifying growth opportunities to mitigating risks, panelists will guide you through the intricate process of optimizing capital deployment.
Creating Successful Intra-Industry Partnerships
As new markets move from MSO-dominated medical markets to adult use, the need to foster successful partnerships across the industry is key for supply chain management. In this fireside chat, we will listen to 2 dominant New Jersey MSOs discuss how they are keen on supporting the market growth and independent licensed operator.
F*ck Winning Customers. Build a Rabid Fan Base Instead.
Dive into the world of customer acquisition and effective sales strategies in this session. Explore the retail landscape, striking a balance between attracting customers and avoiding the “race to the bottom.” Discover insights on developing tailored sales approaches, crafting irresistible promotions, and navigating discounting nuances to enhance customer engagement and foster loyalty.
Keynote with Dr. Dedi Meiri: Lessons Learned from the Complexity of Cannabis Profiling
More than 140 phytocannabinoids are found in the Cannabis plant in addition to a milieu of terpenoids, flavonoids, and other compounds. To comprehend the medicinal and pharmacological effects of the whole plant, Dr. Dedi Meiri and his team developed methods to identify and comprehensively profile the compounds of the plant and to match the best combination to a specific disease or indication.
The Future of Cannabis Research
As the legal landscape surrounding cannabis continues to evolve, the potential rescheduling of cannabis holds significant implications for the research community. Currently designated as a Schedule 1 substance by the U.S. Drug Enforcement Administration (DEA), cannabis faces significant barriers to research, hindering scientific exploration and understanding. This session aims to explore the multifaceted impacts that rescheduling could have on the research landscape, with a focus on federal funding accessibility, private investment, and product innovation.
The Rise of Minor Cannabinoids
In recent years, advancements in research have provided an understanding of how the diverse array of minor cannabinoids interact and contribute to the overall therapeutic potential of cannabis. This session will offer an exploration into the science behind these lesser-known compounds and provide insights into the market for these products as we enter a more nuanced era of consumption.
VC Mega Panel: Whose Got Money and Where It's Going
Growth industries only thrive when there is a steady flow of capital to fuel investment, cap ex spend, customer acquisition, and operating capital. For the first time ever at MJ Unpacked, we will host a VC Mega panel with some of the top venture funds in the industry to see who has the fat stack and what they are looking to buy into.
What Buyers Want
Explore the essential factors guiding buyers in their selection process for shelf-worthy products. Our panel of esteemed industry experts will unveil invaluable insights into the intricate dynamics of the cannabis buying process, shedding light on the variables and considerations that significantly influence their decisions.
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