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Main Conference

Tuesday, October 10

10:00 am

Welcome Remarks

10:10  – 10:50 am
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Keynote Data Presentation: Next Generation Cannabis Market and Evolution

Join BDSA as we dive into the rapidly shifting market landscape and what it means for future growth for the industry, with a special focus on the Michigan Market. Using BDSA data and insights we will take a detailed look at changing dynamics in retail sales, ongoing price compression and driving factors, plus shifting consumer dynamics and what it all means for future growth of the industry in 2024 onward.

Liz Stahura
Co-Founder & COO
11:00 – 11:50 am
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Generational Marketing for Cannabis Dispensaries: Engaging Diverse Consumers

With an ever-expanding customer base, it is crucial for dispensaries to master the art of reaching different generations effectively. In this session, we will explore the nuances of generational marketing, understanding the unique preferences, behaviors, and attitudes of each age group, from Baby Boomers to Gen Z. Learn how to identify and target specific consumer groups based on shared characteristics, preferences, and buying behaviors, thus creating personalized and compelling experiences that drive customer loyalty. Whether you are a cannabis entrepreneur, marketer, or dispensary owner, this session promises valuable insights to expand your dispensary’s reach and build meaningful connections with diverse consumers in the ever-evolving cannabis landscape.

Moderated By
Leah Spokojny
Chief Revenue Officer
Chris Visco
CEO & President
Fully Baked
Mitch Meyers
Laurie Parfitt
LKP Impact Consulting, LLC
12:00 – 12:50 pm
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Current & Future Market Conditions From the Lens of an MSO, a Regulator and an Investor

Join us as we delve into the current and future market conditions of the cannabis industry from the unique perspectives of a Multi-State Operator, Regulator, and Investor. These industry experts will shed light on the current state of affairs, examining the dynamic regulatory environment, market trends, and consumer behavior. Gain valuable insights on navigating the complexities of operating across multiple states, adapting to the changing legal landscape, and approaching evolving market conditions. Together, we will explore the challenges and opportunities ahead, uncovering strategies to thrive in this promising, yet unpredictable, frontier of the cannabis industry.

Moderated By
Robin Schneider
Executive Director
Derek Sova
Derek Sova
Policy and Legislative Specialist
MI Cannabis Regulatory Agency
Rob Piasio
Co-Founder & Executive Chairman
Stone Hill Holdings
Ankur Rungta
C3 Industries
1:00 – 2:00 pm
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Hosted Lunch for Conference Attendees

2:10 – 3:00 pm
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How to Avoid Getting Robbed

Join us for an essential conference session dedicated to safeguarding your cannabis dispensary. In an industry where security is paramount, this session will provide retail operators with practical strategies to minimize the risk of theft and ensure the safety of staff and customers. Seasoned experts will discuss best practices for establishing robust security protocols and implementing advanced surveillance systems. Participants will also learn about effective cash management techniques and employee training for crisis situations, with a focus on risk management, liability, and cost savings for retailers. Don’t miss this opportunity to fortify your business and prioritize the well-being of your dispensary and staff.

Moderated By
Amber Senter
Makr House
Christopher Eggers
CEO & Founder
Cannabis Compliant Security Solutions
Dudley Locke
VP, Insurance Advisor
Marie Montmarquet
MD Numbers
3:10 – 4:00 pm
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Maximizing Profits in a Cutthroat Market: Strategies for Success with Razor-Thin Margins

Discover the key strategies to drive profitability in the cannabis industry’s ultra-competitive landscape with razor-thin margins. Join us as we delve into the dynamic world of cannabis dispensary operations, where success hinges on mastering cost efficiency and revenue optimization. Seasoned industry experts will share invaluable insights on streamlining supply chain management, negotiating with suppliers, and optimizing inventory control to reduce operational costs without compromising quality. Learn how to craft pricing strategies that strike the right balance between attracting customers and maximizing profits. Don’t miss this opportunity to navigate the challenges of a highly competitive market and position your operation for sustainable profitability and growth.

Moderated By
Katrina Yolen
Founder & CEO
CNB Strategies
Matt Krishnamachari
Co-Founder & CEO,
Purple Lotus
Richard Ybarra
Chief Revenue Officer
Sozo Health Co & Heritage Farms
4:10 – 5:00 pm
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Native E-Commerce & Unique AI Approaches

Join us as we delve into the realm of native e-commerce and unique ways to use AI. As legalization expands, the digital landscape offers opportunities for cannabis businesses to thrive but also presents unique challenges. Discover how AI is poised to revolutionize how we navigate this dynamic market, from personalized product recommendations to intelligent inventory management. Our expert panel will explore the future impact of your e-commerce approach on streamlining operations, enhancing customer experiences, and driving revenue growth through your online store.

Moderated By
Jenny Lamboy
Director of Strategy 
Hybrid Marketing
Denise De Nardi
Chief Sales Officer
Native Roots Cannabis Company
Joey Gindi
CEO, President, Chairman
Ajoya Brands
Jeremy Johnson
Business Development Manager

Wednesday, October 11

11:00 – 11:40 am
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Driving Impact and Success Through Mission-Driven Brands

Consumers increasingly seek more than just products—they desire purpose, authenticity, and positive social impact. In this session, we will delve into the concept of mission-driven cannabis brands and how they are shaping the industry’s landscape. Our expert speakers will share their experiences in creating purposeful brands that align with social and environmental causes, resonating with conscious consumers. Explore the power of storytelling, ethical sourcing, and community engagement to establish a strong brand identity and build a loyal customer base. Discover how mission-driven initiatives not only drive positive change but also contribute to long-term business success.

Moderated By
Katrina Yolen
Founder & CEO
CNB Strategies
Ryan Basore
Redemption Cannabis
Speaker at MJ Unpacked cannabis conference
Matha Figaro
David Haley
President & CEO
Ancient Roots
11:50 am – 12:30 pm
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Stepping Ahead: Innovative Strategies for Differentiation & Engagement in Your Cannabis Store

In this dynamic discussion, industry experts will uncover innovative strategies to set your cannabis store apart from the competition and create engaging experiences for your customers. Discover how to curate unique experiential marketing events that caters to your community. Learn the art of creating a welcoming and immersive atmosphere that fosters customer loyalty and repeat visits. Our speakers will share proven techniques for building a strong brand identity that resonates with your target audience, as well as utilizing creative loyalty programs to effectively reach and engage potential customers.

Moderated By
Jessi Cox
Loving the Plant
Scott Hauman
VP, Strategy & Innovation
Taylor Saralli
Director of Experience
Veritas Fine Cannabis
Luna Stower
12:40 – 1:20 pm
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What Goes on the Top Shelf May Not Be What You Think

Discover the art of display merchandising and uncover the hidden truths behind what occupies the coveted top shelf in this intriguing conference session. The way products are presented plays a pivotal role in influencing consumer choices, and in the cannabis industry, this is no exception. Join us as we delve into the psychology and strategies behind arranging products to maximize sales and customer engagement. Our expert speakers will share insights on how certain products are strategically placed on the top shelf for visibility and perceived quality, while lesser-known gems might be tucked away. Gain valuable knowledge on the techniques used to guide consumer behavior and understand the impact of visual merchandising on purchasing decisions.

Moderated By
Rachelle Gordon
Greta Brandt
The Flower Shop
Meg Lefeld
Business Development Manager
Travis Ogle
KRG Enterprises

1:30 – 2:10 pm

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Crossing Borders: The Realities of Out-of-State Expansion

Uncover the realities of out-of-state expansion for cannabis brands and verticals in this thought-provoking session. Expanding beyond state borders presents both enticing opportunities and formidable challenges. In this session, we will delve into “The Good, Bad, and Ugly” of venturing into new states. Industry experts will share their first-hand experiences, shedding light on the benefits of geographical diversification, such as increased revenue streams and broader customer reach. Simultaneously, they will delve into the regulatory hurdles, supply chain complexities, and logistical nightmares that may arise. Learn about successful strategies for navigating varying state regulations, maintaining consistent quality, and establishing robust distribution networks.

Moderated By
Corinne Butler
SVP of Growth
David Kotler Esq.
Lake Life Farms
Kristi Palmer
Co-Founder & President
KIVA Confections
Cameron Saner
Co-Founder & COO
Kosmik Brands

Thursday, October 12

11:00 – 11:40 am
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Unleashing Infused Beverages: Trends, Innovations & Impact

Join us for an immersive conference session as we delve into the exciting world of infused beverages and witness the rapid evolution of this category. Explore the future ahead and the innovative developments propelling this sector forward, with a special focus on hemp-derived beverages in the market. Expert speakers will guide us through the latest trends, and impacts of regulations from the MN market. Don’t miss this opportunity to be at the forefront of the beverage industry’s next big revolution, as we uncover the transformative impact of infused beverages.

Moderated By
Diana Eberlein
Cannabis Beverage Association
Jerome Crawford
Chief Legal Officer
Leili Fatehi
Partner & Principal
Blunt Strategies
David Pilchuk
Co-Founder & Director
Electric Brands, Inc
11:50 am – 12:30 pm
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Mature Moves: Navigating Mergers & Acquisitions Successfully

As the cannabis industry matures, Mergers & Acquisitions are becoming increasingly common, offering businesses unique opportunities for growth and consolidation. In this session, experts will share their insights and experiences, shedding light on the pitfalls to avoid and the best practices to adopt when navigating M&A deals. Learn about the critical aspects to consider during the due diligence process, including regulatory compliance, financial evaluations, and market positioning. Discover the art of preparing your cannabis business for a successful acquisition or merger, from streamlining operations to strengthening your brand value. Gain actionable takeaways on negotiation strategies, deal structures, and post-merger integration to ensure long-term success and sustainable growth.

Moderated By
Valay Shah
C3 Industries
Laura Bianchi
Co-Founding Partner
Bianchi & Brandt
Sandy Suchoff, CPA
The Canna CPAs
Kris Krane
CEO & Founder
Kranewreck Enterprises