Conference Program

Thursday, May 19

9:50 – 10:00 am

Opening Remarks

10:00 – 10:40 am

Keynote Address: It isn’t Magic, it is Data—Successfully Expand Your Cannabis Business 

Cannabis businesses face new and different challenges every single day. However, making strategic, data-backed decisions does not have to be one of them. Join Roy as he guides you through the critical steps for setting an expansion strategy (within or across markets) using data to drive decisions.  

Key Takeaways:  

·       Understanding and setting the total addressable market 

·       Learning to assess competition 

·       Forecasting future sales 

·       Understanding the market dynamics to enter the ‘right’ way 

·       How (and why) to develop key performance indicators (KPIs) 

Roy Bingham at MJ Unpacked
Roy Bingham, Co-Founder, BDSA

10:40 – 11:20 am

Building your Brand via Licensing

Cannabis has entered the Age of the Brand. Independent cannabis brands looking to expand their reach often need to take a capital-light approach through license agreements. This panel of experts will share experiences in finding and getting the right partners, negotiating the right terms, determining who controls the last mile, and other pitfalls and opportunities with this approach.

Moderator:

Katrina Yolen
Katrina Yolen, CMO, Acreage Holdings

Panelists:

Kate Miller at MJ Unpacked
Kate Miller, Co-Founder and CEO, Miss Grass
Punit Seth at MJ Unpacked
Punit Seth, CEO, Toast
Rusty Wilenkin at MJ Unpacked
Rusty Wilenkin, CEO & Co-Founder, Old Pal

11:30 am – 12:10 pm

How do CPG and Retail Brands Translate Coast to Coast?

Cannabis brands grown from the grassroots up often adapt to their local markets and cater to geographical nuances. As the game board expands, the east coast is ready to disrupt, and the west coast wants in on the action. Listen to these operators on how they built their brands to reach bicoastal success, the challenges they have overcome, and the road maps ahead.

Moderator:

Annie Davis Flow Cannabis MJ Unpacked
Annie Davis, Founder & CEO, Growing Impact

Panelists:

Chris Abbott at MJ Unpacked
Chris Abbott, Founder and CEO, botanica
Kim Sanchez Rael at MJ Unpacked
Kim Rael, CEO, Azuca
Thomas Winstanley at MJ Unpacked
Thomas Winstanley, VP of Marketing, Theory Wellness

12:20 – 1:00 pm

Building and Protecting the Craft Cannabis Ecosystem

Passion, creativity, and compassion have built some of the industry’s most beloved brands. Still, as some companies race to the bottom to sell products with the highest THC content at the lowest price and the large MSOs dominate the shelves of their company-owned stores, this panel of pioneers will discuss best practices to build and protect the craft cannabis market.

Moderator:

Vince Ning at MJ Unpacked
Vince Ning, Co-Founder & CEO, Nabis

Panelists:

Jesce Horton
Jesce Horton, CEO, LOWD
Marie Montmarquet
Marie Montmarquet, Co-Founder, MD Numbers, Inc
Lindsey Renner at MJ Unpacked
Lindsey Renner, Owner, Native Humboldt Farms

1:10 – 1:50 pm

Meet Your Customers Where They Are

Customer acquisition requires ingenuity, innovation, and guerilla tactics in a world shunned by mainstream marketing opportunities. This panel will discuss proven tactics used to acquire customers, measure results, and build a fan base from retail to brand to delivery.

Moderator:

Danny Gold CEO Zoltrain at MJ Unpacked
Danny Gold, Co-Founder and CEO, ZolTrain

Panelists:

Brett Heyman at MJ Unpacked
Brett Heyman, Founder of Edie Parker and Flower by Edie Parker
Meredith Mahoney at MJ Unpacked
Meredith Mahoney, CEO and Co-Founder, Lantern
Darnell Smith at MJ Unpacked
Darnell Smith, CEO, MXXN

Friday, May 20

11:00 – 11:40 am

Creating & Sustaining Company Culture – C-suite to Budtender

Building and maintaining a company culture committed to the plant and providing consumers an exceptional experience starts from the top. Learn from these experts on creating and sustaining a company culture of compassion and success.

Moderator:

Michael Sprumelli at MJ Unpacked
Michael Spremulli, Founder, Herbal Hire

Panelists:

Rabbi James Kahn at MJ Unpacked
Rabbi James Kahn, Executive Director, Liberty Cannabis Cares @ Holistic Industries
Nicole Upshaw at MJ Unpacked
Nichole Upshaw, EVP of Human Resources, Jushi Holdings

11:50 – 12:30 pm

Legacy Storytelling: Creating an Authentic Brand from the Unregulated Market

Unless we give the legacy operators a seat at the table, we have failed to create a fully legal industry. This panel will discuss the challenges and opportunities for legacy operators to establish legal brands that have the authenticity to dominate.

Moderator:

Steve DeAngelo at MJ Unpacked
Steve DeAngelo, Founder, Last Prisoner, Project

Panelists:

Vladimir Bautista at MJ Unpacked
Vlad Bautista, CEO & Co-Founder, Happy Munkey
Tucky Blunt Jr.
Tucky Blunt Jr, CEO & Owner, Blunts and Moore
Lawrence Perrigo at MJ Unpacked
Lawrence Perrigo, Co-Founder, Saints Joints
Tina Gordon
Tina Gordon, Founder & Owner, Moon Made Farms

3:00 – 3:40 pm

Pot Bullying: How Independent Retailers can Compete with MSOs in New Markets

As large MSOs leverage capital markets to expand and acquire, Independent Retailers pursue strategies to defend their local slice of the pie and compete in a land increasingly ruled by giants. Hear how these independent operators differentiate themselves and build a loyal base that protects them from being (big) boxed out of the market. 

Moderator:

Charlie Cain at MJ Unpacked
Charlie Cain

Panelists:

Helen Gomez Andrews
Helen Gomez Andrews, Co-Founder & CEO, The High End
Lilach Power at MJ Unpacked
Lilach Mazor Power, Founder and Managing Director, Giving Tree Dispensary
Meg Sanders at MJ Unpacked
Meg Sanders, CEO, Canna Provisions

4:00 – 4:30 pm

New York’s Social & Economic Equity Provisions

It has been said (and sung) that if you can make it here, you can make it anywhere. The State of New York and its Office of Cannabis Management are pioneering a new solution to create restorative justice, social equity, and a diverse and inclusive industry. Listen to Tremaine Wright, Chair of the State’s regulatory authority, share their plans to ensure the intent of the laws is translated into reality.

Featuring:

Tremaine Wright, Cannabis Control Board Chair
Tremaine Wright, Cannabis Control Board Chair, NY Office of Cannabis, Mgt.

Moderated by:

Leo Bridgewater at MJ Unpacked
Leo Bridgewater, Heart Community Capital