9:50 – 10:00 am

10:00 – 10:40 am

Cannabis businesses face new and different challenges every single day. However, making strategic, data-backed decisions does not have to be one of them. Join Roy as he guides you through the critical steps for setting an expansion strategy (within or across markets) using data to drive decisions.  

Key Takeaways:  

·       Understanding and setting the total addressable market 

·       Learning to assess competition 

·       Forecasting future sales 

·       Understanding the market dynamics to enter the ‘right’ way 

·       How (and why) to develop key performance indicators (KPIs) 

Roy Bingham, Co-Founder, BDSA

10:40 – 11:20 am

Cannabis has entered the Age of the Brand. Independent cannabis brands looking to expand their reach often need to take a capital-light approach through license agreements. This panel of experts will share experiences in finding and getting the right partners, negotiating the right terms, determining who controls the last mile, and other pitfalls and opportunities with this approach.

Moderator:

Katrina Yolen, CMO, Acreage Holdings

Panelists:

Kate Miller, Co-Founder and CEO, Miss Grass

Punit Seth, CEO, Toast

Rusty Wilenkin, CEO & Co-Founder, Old Pal

11:30 am – 12:10 pm

Cannabis brands grown from the grassroots up often adapt to their local markets and cater to geographical nuances. As the game board expands, the east coast is ready to disrupt, and the west coast wants in on the action. Listen to these operators on how they built their brands to reach bicoastal success, the challenges they have overcome, and the road maps ahead.

Moderator:

Annie Davis, Founder & CEO, Growing Impact

Panelists:

Chris Abbott, Founder and CEO, botanica

Kim Rael, CEO, Azuca

Thomas Winstanley, VP of Marketing, Theory Wellness

12:20 – 1:00 pm

Passion, creativity, and compassion have built some of the industry’s most beloved brands. Still, as some companies race to the bottom to sell products with the highest THC content at the lowest price and the large MSOs dominate the shelves of their company-owned stores, this panel of pioneers will discuss best practices to build and protect the craft cannabis market.

Moderator:

Vince Ning, Co-Founder & CEO, Nabis

Panelists:

Jesce Horton, CEO, LOWD

Marie Montmarquet, Co-Founder, MD Numbers, Inc

Lindsey Renner, Owner, Native Humboldt Farms

1:10 – 1:50 pm

Customer acquisition requires ingenuity, innovation, and guerilla tactics in a world shunned by mainstream marketing opportunities. This panel will discuss proven tactics used to acquire customers, measure results, and build a fan base from retail to brand to delivery.

Moderator:

Danny Gold, Co-Founder and CEO, ZolTrain

Panelists:

Brett Heyman, Founder of Edie Parker and Flower by Edie Parker

Meredith Mahoney, CEO and Co-Founder, Lantern

Darnell Smith, CEO, MXXN

11:00 – 11:40 am

Building and maintaining a company culture committed to the plant and providing consumers an exceptional experience starts from the top. Learn from these experts on creating and sustaining a company culture of compassion and success.

Moderator:

Michael Spremulli, Founder, Herbal Hire

Panelists:

Rabbi James Kahn, Executive Director, Liberty Cannabis Cares @ Holistic Industries

Nichole Upshaw, EVP of Human Resources, Jushi Holdings

11:50 – 12:30 pm

Unless we give the legacy operators a seat at the table, we have failed to create a fully legal industry. This panel will discuss the challenges and opportunities for legacy operators to establish legal brands that have the authenticity to dominate.

Moderator:

Steve DeAngelo, Founder, Last Prisoner, Project

Panelists:

Vlad Bautista, CEO & Co-Founder, Happy Munkey

Tucky Blunt Jr, CEO & Owner, Blunts and Moore

Lawrence Perrigo, Co-Founder, Saints Joints

Tina Gordon, Founder & Owner, Moon Made Farms

3:00 – 3:40 pm

As large MSOs leverage capital markets to expand and acquire, Independent Retailers pursue strategies to defend their local slice of the pie and compete in a land increasingly ruled by giants. Hear how these independent operators differentiate themselves and build a loyal base that protects them from being (big) boxed out of the market. 

Moderator:

Charlie Cain

Panelists:

Helen Gomez Andrews, Co-Founder & CEO, The High End

Lilach Mazor Power, Founder and Managing Director, Giving Tree Dispensary

Meg Sanders, CEO, Canna Provisions

4:00 – 4:30 pm

It has been said (and sung) that if you can make it here, you can make it anywhere. The State of New York and its Office of Cannabis Management are pioneering a new solution to create restorative justice, social equity, and a diverse and inclusive industry. Listen to Tremaine Wright, Chair of the State’s regulatory authority, share their plans to ensure the intent of the laws is translated into reality.

Featuring:

Tremaine Wright, Cannabis Control Board Chair, NY Office of Cannabis, Mgt.

Moderated by:

Leo Bridgewater, Heart Community Capital